Email marketing is an effective to grow your business and create a relationship with customers & prospects. There are laws in place (CAN-SPAM Act) governing what must be included in your commercial emails. But, complying with the CAN-SPAM Act is just the beginning of creating an email marketing campaign. These 5 email marketing tips will help you connect with your audience and grow your business.
Make sure they’re getting your emails
To be effective, your audience has to actually read the emails you send. Assuming they have opted in to receiving your emails, your content is something they want to access. And, you spend a lot of time creating your email content, so you want them to access the information, too.
To make sure your emails are not being delivered to your subscribers’ spam folders, make sure you choose a reputable email service provider. Companies like MailerLite, Convertkit, and Mail Chimp work to make sure emails sent with them don’t end up in spam folders of the big Internet Service Providers.
Letting your subscribers know when to expect an email from you will also help get your emails read. When subscribers regularly open your emails, your emails will be more likely to go to their main inbox. Many email marketers include language telling subscribers to “whitelist” their emails to keep them out of the spam folder.
Write compelling subject lines
Getting the emails to your subscribers’ inbox is only half the battle. You also have to make them want to read your emails. After a while, if you’re writing good emails, your subscribers will look forward to reading your email each week. Until then, write compelling subject lines to convince them to open it.
Short subject lines that make your subscriber interested in what’s inside work best.
Send emails regularly
There’s no best frequency to send your emails. Every market, niche, and audience will have different preferences for how often they want to receive emails from you. The best practice is to decide on a frequency that works for you, let your audience know what that is, and stick to it.
Some bloggers email their audiences every day, but the most common frequency I’ve seen is weekly. You don’t want to go too far between emails, in case they forget who you are, but you don’t want to send so many emails that they opt-out because they’re tired of hearing from you so often. I have also seen some online content creators make a monthly email work. You really just have to know what works for your audience and what you can maintain.
We’ve all seen this with TV shows. They promise something exciting after the commercial break or leave you hanging at the end so you can’t wait to watch next week. This works with your emails too. Piquing your audience’s curiosity will make them eager to read your next email. You don’t want to give it away, but you do want to say enough that they will be interested in reading what you send out next.
Survey your audience
Once you’ve built up an email subscriber list, and you’ve been sending them content regularly, survey them to see what content they like, what they don’t, how often they like to see emails from you, etc. Finding out from your audience what they want from you is the best way to deliver content that is valuable for them.
You can also view the stats for different emails you’ve sent to find out what’s resonating most with your audience. See what subject lines get the most opens and what content makes them more likely to reply. See what content gets the most unsubscribes or the most click-throughs.
These email marketing tips can change your business…
To make your email list a valuable asset of your business, grow your business and create a relationship with customers & potential customers, do what you can to ensure your emails are delivered properly, write compelling subject lines, send your emails regularly, create anticipation, and deliver what your audience wants.